NIKE: BETTER IS TEMPORARY

At Nike, the desire to be the best is a journey, not a destination – better is always temporary.

Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Explore the NIKE: BETTER IS TEMPORARY book at G-Mall Kfar Saba, where local staff are ready to assist you in discovering Nike's innovative design philosophy. This captivating book delves into Nike's history and innovation, making it a must-read for enthusiasts. Available in our store, this book showcases the essence of Nike's brand and philosophy. Don't miss out on this bestseller in Kfar Saba, perfect for anyone interested in design and innovation.
In-depth look at Nike's design philosophy
Available for pickup at G-Mall Kfar Saba
Staff pick for design enthusiasts
Explore Nike's history and innovation
Perfect gift for local sports fans
Friendly customer service ready to assist